Over 3.8 billion people use social media. (1) Social media addiction phenomena can largely be attributed to the dopamine-inducing social environments that social networking sites provide. Social media is addictive, both physically and psychologically. The reward area in the brain and its chemical messenger pathways affect decisions and sensations. When someone experiences something rewarding or uses an addictive substance, neurons in the principal dopamine-producing areas in the brain are activated, causing dopamine levels to rise (2) Interested in learning more? Click here.